Intake-first PPC that keeps your phone ringing.
Legal keywords are expensive. We build Google Ads campaigns with hard daily caps, negative keyword lists that prevent waste, and conversion tracking that ties every dollar to an actual inquiry — not a click.
The problem
Legal PPC is a money pit if it's not managed tightly. A single click on "personal injury lawyer" can cost $80+. Most firms either overspend on broad match terms or underspend and wonder why the phone stopped ringing.
Our approach
We build campaigns by practice area — estate planning, probate, real estate, family law — each with its own budget cap, negative keyword list, and conversion tracking. You see exactly which practice area is generating inquiries and at what cost.
What we deliver
- Campaign builds segmented by practice area
- Hard daily budget caps — no surprise overages
- Negative keyword lists pruned weekly
- Call tracking tied to specific campaigns and keywords
- CRM automation: instant follow-up when a lead comes in
- Monthly reporting: spend, inquiries, cost per inquiry
Current clients: KEB Law · ACE Law
The numbers.
Common questions about law firm marketing.
How much should a law firm spend on Google Ads?
It depends on your practice areas and market. Most of our law firm clients invest $1,500–$5,000/month in ad spend. We'll give you a specific number on the first call based on your geography and competition.
Do you handle legal content and landing pages?
Yes. We build conversion-focused landing pages for each practice area. We don't write legal advice — but we write the marketing copy that gets people to call.
Can you track which calls came from ads?
Absolutely. Every campaign has call tracking tied to specific keywords and ad groups. You'll see exactly which campaigns are generating real inquiries in your monthly report.
Let's build your playbook.
A free 30-minute call. We'll audit what you're running now and show you what a tailored plan looks like.
Schedule Your Free Consultation →